PORTLAND, Oregon — It was a call to 911 that one dispatcher initially thought was simply a prank, but luckily that dispatcher stayed on the line long enough to realize the call was really a call for help.

Now the transcript from that call has inspired a chilling and important new television ad set to debut during Sunday’s Super Bowl.

A 30-second version of the NO MORE ad will reportedly be the first-ever Super Bowl ad to address domestic violence and sexual assault according to the organization behind the campaign.

The transcript of the call first surfaced last fall on reddit thread posing the question ‘911 Operators, what is that 1 call that you could never forget?’

In the post, user Crux1836 recalled one of the most memorable calls he ever took as a dispatcher:

Dispatcher: 911, where is your emergency?
Caller: 123 Main St.
Dispatcher: Ok, what’s going…