The Artist Statement

Great post by Alyson Stanfield of the Art Biz Blog on the artist statement.  Whether you are a fine artist, poet, writer, dreamer or just a creative these are great ideas to think about to make your artist statement the best it can be. I know I need to work on mine! ~M

3 Thought-Provoking Questions for a Better Artist Statement

A strong artist statement is essential to the effective marketing of your art.

There’s no skating by on this one. You need at least one artist statement for each body of work you create.

Writing your statement is a process. Like any other type of writing or artmaking, you can’t expect to nail it in a single sitting. And, like all good things that take time, it will be time well spent. The process helps you gain clarity about your art.

Terri Schmitt painting

If you can’t define your art in a statement, you will likely face difficulty marketing your work. Where else will you get language for wall labels, brochure and website text, informal presentations, and conversations?

Answering these three questions will help you write a better artist statement.

1. What, in particular, do you want people to see in your work? Is it . . .

  • Your labor?
  • A special material?
  • An emotion?
  • Color? Line? Texture?

What is important to you?

Discuss how you handle this aspect of your work. The words you choose for your statement should be clues that lead viewers to these discoveries.

Declaring “I love color” is weak language. Who doesn’t love color? Show us exactly how you respond to color and use it to transfer meaning from your head and heart to the viewer.

Vickie Martin collage

2. What is a distinguishing characteristic of your art?

A distinguishing characteristic might be one of the items in the list under #1 above or something else.

What makes your art different from artists working along the same lines? Emphasize this quality when you speak and write. Help us to see what makes you an original.

Part of your job is to educate others how to look at your work. Most people haven’t had a visual education. They need to be shown what to look for.

3. What do other people find delightful or surprising about your art?

If it captures one person’s attention, it will probably be fascinating to others as well. Listen to what people say about your art. Their discoveries might shock or confound you, but trying to understand where they’re coming from is part of the communication process.

You will learn a lot by listening to these insights, and I think you’ll be surprised that they pick up aspects of your work that you hadn’t consciously considered.

If you care to, please share your responses to these three questions in a comment.

Alyson Stanfield is an artist advocate and business mentor at ArtBizCoach.com. This article was originally published in her Art Biz Insider, which is sent weekly to thousands of artists who are elevating their businesses. Start your subscription now and get Alyson’s 6 free art-marketing video lessons at http://artbizcoach.com

In the Zone of Discomfort

A great post by Alyson Stanfield of ArtBizCoach.com about breaking out of your comfort zone as an artist and a person!

Attendees at Art Biz Coach workshops are deliberately placed into uncomfortable situations.

They are asked to 1) meet everyone in the room before the end of the event; 2) share workshop exercises with people they don’t know; and 3) change seats so they sit next to someone new.

I do this because dealing with discomfort is necessary for growth as an artist and as a businessperson.

Some of the ways artists stay in their comfort zones:

– Entering the same exhibitions year after year
– Maintaining membership in a group whose members are not growing
– Sticking close to a friend at art openings rather than meeting new people
– Writing a newsletter that looks like every other artists’ newsletter
– Using an artist statement from five years ago
– Promoting their art the same way year after year without seeing results
– Having a website that hasn’t changed in three years

If any of these sound familiar, I challenge you to get uncomfortable with your art, with your marketing, and with your life.

Take the statement that rings true and, if you think it would help with your progress, turn it on its head.

Click here for the other 5 tips and to share your experience!

Alyson Stanfield is an artist advocate and business mentor at ArtBizCoach.com. This article was originally published in her Art Biz Insider, which is sent weekly to thousands of artists who are elevating their businesses. Start your subscription now and read more articles like this at http://artbizcoach.com